The Resident Club Card (RCC) Program was created in 2010 by three women active in their own Naples homeowners associations. Nancy Hurst, from Coquina Sands, Amy Saad from Lake Park and Marie Murphy from The Moorings shared a desire to increase membership in their associations and also encourage Naples residents to support local Naples businesses. Thus the RCC program was born. Residents who join their local neighborhood association are given RCC cards as a free benefit of membership. The RCC program contracts with individual Naples businesses willing to offer a discount (minimum of 10%) to RCC members. The list of participating businesses is heavily marketed to the association members who have an incentive to patronize RCC businesses.
The list of participating businesses appears on this website HERE, and is updated every week with new businesses, incentive changes and contact information. Since the inception of the RCC Program, the business list has grown from a handful of 15 merchants the first summer to over 200 businesses ranging from restaurants to professional services. Other categories include “Health & Beauty” and “Entertainment”. The number of homeowners associations participating in the RCC Program has also skyrocketed from 3 associations to to 11 associations, HOAs including:, Aqualane Shores, Old Naples Association, Park Shore, Port Royal, Royal Harbor, Oyster Bay, Admiral’s Watch and The Island at South Point. All these associations are located within the city limits of the City of Naples, geographically found on the west side of US 41 North to Seagate and the east side of US 41 up to Creech Road.
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RCC PARTICIPANTS
RESTAURANTS, CAFES, & COFFEE BARS
ARTS, ENTERTAINMENT, & LEISURE
RETAIL STORES
HEALTH & BEAUTY
PROFESSIONAL
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